Partnerships21
Make your creator and affiliate budget accountable.
Independent strategy and hands-on delivery from Seren Roberts. Senior thinking from brief to results, with nothing to upsell.
Creator and affiliate marketing, without the guesswork
Your creator spend is hard to prove
Reach and likes do not answer the question leadership is really asking.
Channels run in silos
Affiliate, creator and paid each have their own plan, budget and partner.
Agency cost, junior delivery
You pay for senior thinking, then someone else does the work.
The gap I aim to fill
The commercial thinking of a large in-house team, with the flexibility and directness of an independent consultant.
Pick the level of support you need
Bespoke prices depending on the service level. You always get a fixed quote before any work begins.
Strategy sprint
A focused audit and plan for your creator or affiliate programme, with clear, costed next steps.
- Programme and channel audit
- Budget and publisher mix plan
- Creator and commercial strategy
- Handover session with your team
Ongoing support
Senior strategic support as an extension of your team, without the cost of a senior hire.
- Regular strategy sessions
- Partner and publisher negotiations
- Reporting reviews
- On-call senior support
Campaigns with i365
Managed creator campaigns with credentialled creators and full performance tracking.
- Creator casting and management
- Hybrid fee and commission model
- Live brand dashboard
- Organic reshare rights
From first call to results in four steps
Book a 30-minute call
Tell me where you are and where you want to be. No obligation.
Get a clear proposal
A fixed scope and price within a week of our call.
We get to work
I deliver with your team, or through i365 for managed campaigns.
Review the numbers
Regular reporting, so you can see what is working and prove it upwards.
What I can help with
Where the conversations happen
You'll find me at the events where creator, affiliate and performance marketing meet, talking to brands, agencies and creators about what's working and what isn't.
Tips from your start-up sister
I share what I've learned since going self-employed, from creator marketing to running a business, on Instagram. For industry news and thinking, connect with me on LinkedIn.
Working with i365 has been such a positive experience. The team are friendly, supportive and genuinely understand us as creators, which makes the whole process feel really easy and natural.
Questions brands ask
Do you work with smaller brands?
Yes. I work with SMEs launching their first creator strategy through to established brands and the agencies behind them.
Do I have to use i365 to work with you?
No. Strategy work is channel-agnostic. i365 is there if you want campaigns delivered and tracked for you.
How is pricing worked out?
After our first call you get a fixed scope and price. No open-ended retainers unless you want ongoing support.
Can you work alongside my agency or network?
Yes. I often plug into existing affiliate programmes and agency teams rather than replacing them.
Where are you based?
I am UK-based and work with teams remotely and in person.